WIC Farmers’ Market Nutrition Program

Put a little RAINBOW in your day! Eat FRUITS & VEGETABLES!

What is the WIC Farmers’ Market Program?

It is a program that provides vouchers, known as Farmers Market checks. With these checks, participants can buy fresh fruits, fresh vegetables and fresh cut herbs at approved farmers markets throughout Wisconsin.

The program has two goals:

  • To provide fresh fruits, vegetables and herbs to WIC families.
  • To help Wisconsin farmers.

What do families receive through the FMNP?

In the summer, WIC Participants receive checks to spend on local farmers’ markets.

  • Go to an authorized Wisconsin WIC Farmers market. (FMNP checks cannot be used at the grocery stores)
  • At the market, find a participating farmer.
  • Buy Wisconsin-Grown produce only. (No bananas, pineapple, oranges, kiwi, etc.)
  • Buy only fresh fruits, vegetables and herbs. (No dairy foods, no honey, cider, jams, meats, etc.)
  • For best variety, shop throughout the summer. (Different fruits and vegetables are sold each month.)
WIC Farmers Market Nutrition Program

Look for this vendor sign at the Farmers’ Market.

Wisconsin WIC Program’s Seasonal Chart for Fruits and Vegetables

Where are the Farmers Markets?

How to use your EBT card at the Farmers Martkets:

For additional information and recipes, try this site and click on the products and tips icon:

Madison Farmers Market www.madfarmmkt.org

Eat 5 to 9 Fruits and Vegetables Every Day!


“In accordance with Federal law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability. To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, D.C. 20250-9410 or call (800) 795-3272 or (202) 720-6382 (TTY). USDA is an equal opportunity provider and employer.”
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Categorized as Women, Infants, & Children Program (WIC)

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