The Wisconsin Wins (WI WINS) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive approach to preventing youth access to tobacco.
The Wisconsin Department of Health Services contracts with local partners to conduct investigations to establish retailer compliance with the law. Local initiatives also include retailer education and training, media outreach, and community education.
The CDC estimates that adult male smokers lose an average of 13.2 years of life and female smokers lose 14.5 years of life as direct result of smoking. Yet, every day in the United States3,600 young people between the ages of 12 and 17 years initiate cigarette smoking. When clerks make a difference to decrease youth access to tobacco products, Wisconsin wins.
WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and provides youth a chance to make a difference in their community.
Northwoods Tobacco-Free Coalition (NWTFC) completed WI WINS checks in six counties. The following percentages reflect the percent of establishments that were non compliant with the law and sold tobacco to a minor.
Florence County: 9%
Forest County: 21%
Lincoln County: 13.8%
Oneida County: 14.6z5
Price County: 9.5%
Vilas County: 22.8%
Visit www.wiwins.org for more information on WI WINS program.