Wisconsin Wins Program

The Wisconsin Wins (WI WINS) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive approach to preventing youth access to tobacco.

The Wisconsin Department of Health Services contracts with local partners to conduct investigations to establish retailer compliance with the law. Local initiatives also include retailer education and training, media outreach, and community education.

Wisconsin Wins

The CDC estimates that adult male smokers lose an average of 13.2 years of life and female smokers lose 14.5 years of life as direct result of smoking.  Yet, every day in the United States3,600 young people between the ages of 12 and 17 years initiate cigarette smoking.  When clerks make a difference to decrease youth access to tobacco products, Wisconsin wins.

WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and provides youth a chance to make a difference in their community.

For more information on the Wisconsin Wins program, visit www.wiwins.org.  For free tobacco retailer training, visit www.smokecheck.org.

2015 Results

Northwoods Tobacco-Free Coalition (NWTFC) completed WI WINS checks in six counties.  The following percentages reflect the percent of establishments that were non compliant with the law and sold tobacco to a minor.

Florence County:           9%
Forest County:               21%
Lincoln County:             13.8%
Oneida County:             14.6z5
Price County:                 9.5%
Vilas County:                22.8%

Visit www.wiwins.org for more information on WI WINS program.

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Categorized as Tobacco

Contact Us

Oneida County Health Department
100 West Keenan Street
Rhinelander, WI 54501
Hours: 8:00am - 4:30pm Mon-Fri

Telephone (715) 369-6111
Fax (715) 369-6112


To report a public health emergency or to report a notifiable disease after hours, please contact dispatch at 715-361-5100.

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Mental Health Hotline - Mental Health Crisis? Forest, Vilas and Oneida County call 1-888-299-1188.

Smoking Cessation - Break free of cigarettes. Call 1-800-QUIT-NOW.

Disaster Distress Line - Stress, anxiety, and other depression are common after a disaster. Call 1-800-985-5990 or visit the Disaster Distress Line to talk.

Wisconsin First Step – Information on services for children and youth with special needs, their families and providers. Call 1-800-642-7837 to speak with a parent specialist.

Maternal and Child Health Hotline – Call 1-800-722-2295 for information on BadgerCare Plus, WIC, HealthCheck, maternal depression, Prenatal Care Coordination, family planning, developmental screenings, and more.